Having been in Dubai for the past two weeks, fashion enticed me. I was excited to explore the world of fashion here in Dubai. Fashion is a daily life here. Not that people get dressed only for during special events , occasions or parties. Being from Mumbai, fashion comes to me only during special days , but here I have to learn to change that idea. I have to treat fashion as an extension to one’s personality.
I was invited by one of the largest retail company ‘Apparel Group‘, for their launch of ‘Shoe Gallery‘- largest shoe store in Yas Mall, Abu Dhabhi. The amazing part of this invite was that I would be picked up in luxurious LIMOUSINE , which I have always wanted to experience after watching the movie “Hangover”.
The journey from Dubai to Abu Dhabhi in the Limousine was smooth and luxurious .I was accompanied by other fashion bloggers. As we arrived at the venue, we were given a very warm welcome by the team.
The event started with a bang, with a fashion show where the models showcased different styles of shoes from various brands available at Shoe Gallery. With it’s launch, this is now the largest shoe store in Yas Mall, Abu Dhabhi.
The Shoe Gallery was inaugurated by H.E Sheikh Nahayan Mabarak Al-Nahayan, Minister of Culture, Youth and Community Development, amidst other dignitaries and the crème de la crème of the fashion world of UAE.
The gallery offered me a shopping extravaganza where I was told it is one of the most eminent destinations in the region. The store was fashion-forward concept, with head turning design on shoes.
Along with shoes, the store also offers bags , accessories, makeup and an excited fashion savvy team were on their toes to help me choose my best pair. This store guides you through your meetings with designers, customization and embellishments, professional foot care therapy, beauty & makeup restoration, a supervised play area for kids, a Tim Horton coffee shop and a lot more.
While selecting my pair of shoes in Shoe Gallery, I came across an exceptional mix of in-house brands like Pedro, ALDO, ALDO Accessories, Inglot, Tommy Hilfiger, Charles & Keith, Call it Spring, TOMS, Athlete’s Co., Skechers, Birkenstock, Dune, Nine West, Anne Klein, Naturalizer, alongside other established labels such as Ralph Lauren, Crocs, Guess, Nike, Adidas, VANS, Timberland, Lacoste, Converse, French Connection to name few.
As all events, the giveaways for the bloggers was beyond what I had expected.The goodie bag had some of the great in-house goodies like small clutch from Pedro, Charles Keith & others. I picked up two shoes one from brand Dunes (London based) & other one from an established label from the voucher I was given.
About Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through 55 international brands that it represents over 1200 stores spread over four continents and employing 12,000 multicultural staff.
The Dubai-based multi-retail conglomerate that began with just one brand in 1999 is now aiming to have 1500 stores by the end of 2016. Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter markets such as Iraq, Egypt and the broader African continent