I recently launched my Media Kit, and many of my blogger friends told me to share ‘How to make a great Media Kit;. So this article is for all them who asked me. Hope I could help you guys!If you are creating your Media Kit for the first time, then it is important you give your basic information along with other important achievements to highlight.
Write a paragraph about you stating who you are, what do you do, what is your specialty and make it more personal. The introduction is the first thing people will see when they read your media kit. Keep a goal in mind that the person reading this introduction should know 80% about you. It is always great to narrate a story here.
Put a clear photo – not with glasses or a long-range photo. Profile picture needs to be clear, a face to face ‘greeting’ showcasing you are a warm and a friendly blogger. Also, mention some great rewards and accomplishments; maybe you have been featured, or you worked for something which was world recognizable. This can be a short paragraph.
2. All about the blog
Next is your identity. Let’s focus on what your blog is about. You can ask yourself these questions to help you to get to this part.
– What is your niche? Is there a specific area of category your blog fits into?
– Types of articles you publish
-You can even ask yourself all WH questions for your blog
– Blog logo and the story behind it (Only if you want to)
This section is purely a way in which a brand or sponsor is going to gauge your strength. I would say that this is the heart of your media kit. Statistics do help the brands to understand your reach, but describing the kind of readers, their habits and personalities to a brand are helpful.
3. Present your blog & social media – stats and reach
Here’s is where you’ll use all those fun numbers. Many brands work with bloggers seeing only their followers/likes. It is a sad fact but that’s the current brand sense. Don’t be disappointed if you feel your numbers are not enough. There are many brands that also look at the professionalism you bring on board. One thing you should always remember is that a brand is looking to work with you for the creative ideas you bring to them for collaboration and how you can demonstrate your influence to your audience.
Start collecting the figures (Always give the highest numbers first)
· Facebook likes
· Twitter followers
· Google+ Followers
· Instagram followers
· Klout Score
· Page Views (via Google Analytics)
· Unique Visitor Views
· Reader Demographics
· Any other statistics which you want to include
· Newsletter Subscription
Obviously, it’s your discretion how much information you want to disclose. Many bloggers don’t make media kit as they don’t want, to be honest. Look at the brighter side of this. Media kit with numbers helps you to gain more brands as they can directly see your reach without sending an email which makes an extra effort.
* Always try dividing the year into two parts. Keep the Media Kit updated after each half gets over. Mention the first half clearly.
* Always be honest with your numbers as these can be easily verified. If you have two or three accounts, you can merge the numbers and mention the same
4. Achievement & Awards
This should be your top priority. I actually made a complete second page for achievements and awards. Showcase your top award along with your recent recognitions in a smaller format. As a blogger, you may have participated in many contests. You could also list unique stories as an achievement.
5. Kind of Sponsorship
Personally, I haven’t put this yet on my media kit as this requires a separate page. My media kit was getting too big. But you can list down various types of sponsorships you’d be open to. Always remember, that a brand is always looking to know what they will get out of the deal. Many times you might have to tweak your offerings and that is why I have left that part of a one on one basis. However, if you want to work on some outline then you can try this:
– Banner advertisement rate
-Social Media mention
6. Brands Worked with
A careful selection of brands you worked with will help more brands to connect with you. You can divide the type of brands you have worked with in category format as this makes it crisp. Try showcasing bigger brand logos first and then other brands later.
7. Gather Testimonials
This could be a mix from your readers and from your clients. I have either one of them in most places. It is a nice-to-have, as the new brand can relate to your clients or readers to show how awesome you are. It may seem intimidating to reach out and ask for testimonials. But when you have to put on your ‘business hat’ then you have to strive for it.
Two ways to go about with it
-Write emails to all the brands you have worked with, mention them you are making your media kit and request a testimonial. Do mention to them that you will publish it online and take their consent
– You can pick up reader comments if there is a good material, then go ahead and use it. Do inform the reader via email that you are including in the kit
8. Layout and Design
Now at this point, after you have collected all the necessary data, your creative brain should start working on the design. You can make the best when you hunt to understand the current style. Check media kits of other bloggers and think like a brand if you are willing to work with them after you have seen their kit. I literally checked out all the prominent international bloggers I knew about and got inspired to create a design which suits my style.
Either you can use many free online applications like picmonkey.com to make media kit or you can hire an illustrator to make you one as per your thought and design for just this one.
9. Proof Read and Posting
Now don’t think you are done here. Put the media kit away for few days after it is done. Come back with fresh eyes and now read it loud and see each and every point. Since it is going live and to your sponsor, there is no place for error. Ask your friends to check who gives a critical feedback to proofread it.
10. Share and Go live
Applause! You have your first media kit ready. Go live on your blog first and then share on your social media platforms to keep track of how many have seen it or download it. Send it to all your past PR agencies, clients and brands about your new media kit.